Busy Bee Meets Catherine Springer, Springermade

Hey busy bees,

Meet Catherine:

Catherine Springer, owner of Springermade

I am a a Virginia native, born and raised in Lynchburg. I earned my Bachelors in Business Management from Sweet Briar College then my MBA from University of Lynchburg. I married an Army man and have been stationed at Ft. Campbell, KY, Ft. Jackson, SC, and most recently Eglin Air Force Base, FL.

I have two children, a black lab, and love to spend time outside - at the beach, splash pad, or going for walks.

Tell us about the Springermade shop!

SpringerMade is all about personalization. I’ve always loved personalized items - from graphic tees to home decor to monogrammed everything - and knew to follow my passion when starting my own business. Since starting, I’ve created everything from personalize clothing to linens to wooden signs to koozies to wedding decor. It’s always a challenge but bringing a customer’s dream to life is always so much fun. It’s an honor to create items that families use for newborn coming home outfits to wedding decorations.

Tell us how Springermade got started and how you got the courage to launch your own business.

I started SpringerMade while my husband was deployed. I was at home with my daughter and decided to take my professional fate into my own hands. Military spouses have a notoriously hard time finding jobs while following their service members around the globe. I have two degrees and wasn’t able to find a job that I felt like used me to my full potential.

I’ve always dreamed of owning my own business and felt like there was no time like the present. Today’s technological advancements allow you to have a business right in the comfort of your own home and I wanted to show my daughter that she could do anything she put her mind to. So although my partner was halfway across the world, I took the plunge, and haven’t looked back since!

Tell us about some of your responsibilities as a mamapreneur and business owner.

I feel my biggest responsibility is to my daughter. I want to show her she doesn’t have to settle for just any job - that she can forge her own path and create her own opportunities. I want to show her that school is important, that you learn valuable lessons that you can build upon in the real world. I want to show her that she doesn’t need to be scared to live out her dreams - they aren’t silly, they aren’t unattainable, and they aren’t impossible. With a little gumption and ambition she can do anything.

Please describe your schedules or routines to stay focused and productive throughout the day. How do you raise your children and run a successful business?

Having two young children, sleep is hard to come by, so I am NOT one of those women who is able to wake up before my kids to get work done in the wee hours of the morning. I’ve settled into a good routine with my children and am able to get MOST of my tasks done in any given day. My rule of thumb is if I can do it in less than 5 minutes, I do it right then. Whether it’s emptying the dishwasher, packing up an order, or pressing a few shirts, I do my best not to procrastinate and just get it done. Lots of things can be handled from my phone, luckily, and my orders tend to have lots of very short steps, so I am able to work on projects in very small intervals.

It’s a delicate balance, and MANY days I am 100% burnt out by the time we get the toddler to bed, so on the 1 day a week my kids go to the sitters, I 100% work on SpringerMade the entire time and leave housework for another day.

What keeps you motivated during the ups and downs of being an entrepreneur?

The potential of what SpringerMade can be. I see so many growth opportunities and a very real career path for myself for when my husband gets out of the Army, and I want to continue to build a solid foundation for myself and my business. It’s frustrating sometimes, feeling like I’m working so hard and going NO where, not cutting a profit, gaining no new customers, etc. but I know that all of this work is really just the beginning and is setting me up for the future.

What are you favorite tools to stay organized?

Wunderlist, Reminders, and good ‘ole Excel. Wunderlist helps me keep a running list of business supplies I need to buy, reminders helps me keep my life in order in general (when to water the plants, when to post to social media, when to feed the dog), and I use a custom made Excel spreadsheet to calculate all my pricing and keep my orders organized.

Last piece of advice for our readers?

Reach out to other entrepreneurs for advice! Even if they’re in your same field and you’re worried about them seeing you as competition - reach out anyways. I’ve gotten SO much good advice from other makers about techniques I should try, brands I should be using, etc. and all I had to do was ask.


I hope you loved this feature with Catherine as much as I did! She is one of my closest instafriends and I can’t wait to actually meet her in person. Don’t you love how social media can connect total strangers?

Keep Springermade in mind for your holiday shopping! Thank you, Catherine, for sharing your heart and story with us!

Are you ready to take a step and invest in yourself? Are you ready to live your dreams and accomplish your goals like Catherine?

Click here to learn more about my one to one coaching services! I work with entrepreneurs, busy moms, and women who are craving positive change in their lives. Get empowered, be held accountable towards your goals and take inspired action steps towards your big dreams! I’m offering 50% off for one more week on all coaching packages!

You can follow Catherine at:


@springermade on Instagram




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